UX - a thriving field ?

The demand of User experience or more popularly known as UX, is at an all-time high.

Recently I came across Google’s UX Design Professional Certificate and honestly, before starting with the course, I had no idea about the popularity of this field and the growing demand of UX designers and researchers.

What does User Experience mean?

User Experience is, as the name suggests, user’s experience. It is about making websites, apps and other pieces of technologies as user friendly as possible. Many of us have a wrong perception of it being something which makes the website look colourful or attractive, but giving artistic look to a website or a product is not the primary goal of UX, function is. More specifically, making the product as user friendly as possible.

UX Researchers and Designers

UX researchers make sure that the a UX designer understands the customer well while creating a design. They research deeply about what a user wants, what is their motive behind using the app and what will keep them coming back.

With the advancement of IOT(Internet of Things) devices worldwide, many established organisations and startups are in search for designers who can build the next generation of websites, mobile apps and IoT interfaces, to be precise their task is to focus on THE NEXT BILLION USERS.

This need makes the job of UX designers/Researcher highly in demand and the job growth for these professionals is expected to rise dramatically with a remarkable amount over the next ten years.

Afterall, companies have realized the importance of investment in customer’s experience. Intentional and strategic user experience holds the potential to boost conversion rates.